In this article posting, you will find great suggestions – Dos and Don’ts – on how to develop a good website content; the kind of good content that actually will complement the page layout, and is needed by the Designer to create the good website design that you want. The type of content that people like to see, and want to read in your website.
#01 – The Right Amount Of Text
(Do) have about 3 to 4 paragraphs of text for each page, and have 3 to 4 sentences for each paragraph. This amount of copy will NOT only be useful for search engine optimization, but also can be used to fill structure of your website. As you see fit, feel free to have more than 4 paragraphs if it is appropriate for the page purposes.
#02 – Grab Attention With Picture
(Do) have at least 1 picture, different picture for each page to help the page visually appealing. This will grab viewer’s attention and stop them to read the content, which results in longer page-stay duration. If you don’t have any images for your text, you can purchase affordable stock images at istockphoto.com.
#03 – Testimonials From People For People
(Do) get a habit of collecting testimonials from your clients. Having a page dedicated solely as your testimonials’ wall or have different testimonial, one each on every page can help add credentials to your business.
#04 – Be Virtually Social
(Don’t) sign up and display too many social networking accounts/icons on your website unless it is really appropriate to your business. For example: an online marketer would convey higher expertise if she has more social accounts/icons in her website compared to a plumbing company. It’s okay if you don’t have a Twitter icon if you don’t tweet, the point is to have at least two or three social icons, perhaps the one that is more commonly replacing a Yellow/White Pages directory – just having a social-online presence, that’s all.
#05 – Featuring Affiliates & Networks
(Don’t) display any list or logo collage of your affiliates or networks, unless you are really affiliated and can inform the audience the nature of such network relationship between them. Featuring big companies as our affiliates/networks is great, it gives people the confidence to do business with your company but it will backfire once they cannot find any explanation about it.
#06 – Frequently Asked Questions
(Don’t) let leads go away just because you don’t have an FAQ page. Your audience will most likely have some questions, and the quickest way for them to find the answers is by reading your FAQ page.
#07 – Rotating Slides Shout Out
That sliding/rotating banner on the home page on most websites you see, AKA the online billboard of the websites. It’s purpose to feature your call-to-action tagline or sales pitch, or simply announcing your latest marketing promo. Basically, it is the most valuable estate in your website – the first element people see – which has high potential to lead people clicking it and going to another page in your website. Having more “clicks” and longer stay duration on your website is good for your search engines rank. (Do) have this rotating slides banner!
To be continued…..read part 2.