Over the past few months we found some of our clients have mistaken search engine optimization with search engine friendly website.
First, what is search engine optimization aka SEO? SEO is the process of affecting the visibility of a web page in a search engine’s natural or unpaid search results page. In other words, SEO is the action to improve your web page position ranking with one goal in mind to show up in search engine’s first result page.
On the other hand, search engine friendly website is a website designed and programmed following the rules set forth by the search engines. We design and code websites that can do well in search engines and make sure that the website’s structure is sound – that it is “search engine friendly”.