Insights
news and articles

What Makes a Great Website

Were you thinking of creating a website for you company? Or looking for a better creative solution to replace your current website? Make sure you have all the “must have” attributes of a great website.

ORIGINALITY
Create, innovate, take risk and be different! Provide credible original content, in as many forms as possible. Websites that are full of useful information attracts people. Content is King!

Ask these 8 questions to yourself while you are looking at your logo; or keep in mind these below when you are brainstorming ideas to create one:

APPROPRIATE
Know your target market and designed your website to serve their needs.

ORGANIZED
An easy navigation system gives comfort and convenience to the users to scan all the information that interest them and allow them to go back to their previous pages. A consistent look and feel throughout the site will give you a bolder and stronger impression to the users.

CLEAR MESSAGE
Say what you mean and mean what you say! Provide valuable, timely information to the user, not lots of data. Check for typos, grammar and appropriateness.

PERSONALIZE
Customize and be specific in talking to your audience. In doing so, you will reach in to your target market as if you are talking in person giving a personal service to them. This will set your company apart from others.

RESPONSIVE
Optimize all images and content for website display. Having a full blown animation and sound in your website may cause longer downloading time. You do not want to make your customers waiting too long and get bored. Use Flash animation and sound sparingly; streaming movie clip let peopla to watch it as they go.

CONTRAST
Having a good contrast for your text against solid background is very crucial. This allows your audience to read the information clearly.

INTERACTIVE
A good interaction invites audiences to return to the site. Another advantage of interactivity is self-generating content. When your site get more hits, you will likely able to charge more for ad space.

OFFER
Key factor in determining users to visit your website is when you have something that they want in your website. Offer your audience a good portion of information, interactivity, fun and freebies; something more than a 1800 number.